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The cost of inefficient, paper-based production records affects your entire organization. Although there are effective digital manufacturing solutions available, companies have been slow to adopt, deploy, and integrate these systems into their operations.
Any digital transformation requires a thoughtful approach, but the benefits far outweigh short-term pains or perceived obstacles. Improving your digital manufacturing maturity results in a streamlined, simpler manufacturing operation without all the issues, errors, inefficient processes, and siloed data storage inherent in manual, paper-based processes.
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for market intelligence, product strategy, and bringing MasterControl quality and manufacturing products to market globally. He brings 20 years of technology strategy, marketing, sales, and support experience across high-growth private SaaS companies as well as Fortune 500 companies.
In previous roles, Marty has driven strategic planning, customer experience, and go-to-market for technology leaders like Cisco, Panasonic, Verizon, and AT&T. He is a University of Notre Dame alumnus.
Caitlin Minton-Smith has over 15 years of experience in the life sciences industry and extensive expertise in online, print, and visual media communication. In her current role as senior product marketing manager, she is responsible for creating go-to-market strategies, developing product positioning, crafting messaging, and executing strategic marketing campaigns and has been directly involved in the launch of several MasterControl products. Minton-Smith brings comprehensive product, market, and customer knowledge to deliver innovative solutions to deeply rooted problems and strives to empower cross-functional teams to maximize success.