MasterControl News Archive

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand launch into the market.

Over the years, MasterControl has rapidly expanded from a leading Quality Management System (QMS) vendor to a digital platform provider supporting connected solutions and services for managing quality and compliance across the product development lifecycle. In order to better communicate its brand story and mission in China, MasterControl and Labbrand collaborated to create the Chinese brand name 迈德康 [mài dé kāng] and designed a Chinese brand logo that leveraged key design elements and visual traits of the English logo while balancing the unique aesthetics of Chinese characters.

Read the full article here: Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl