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SALT LAKE CITY, Jan. 05, 2021 (GLOBE NEWSWIRE) -- MasterControl, a digital platform that enables life sciences and regulated companies to develop, manufacture and commercialize life-changing products, today announced it received a Best Advocate Marketing Award (BAMMIE) from Influitive, a software program for developing customer advocacy. Now in its seventh year, the BAMMIES recognize companies that have made a business impact through customer engagement and advocacy.
MasterControl was awarded the “Best Use of Advocates at a Virtual Event” for the use of the Influitive platform at Masters Conference, the company’s annual European customer event held in May 2020. In a year when events had to transition from in-person to virtual, MasterControl, a current Influitive user, created a new hub to promote networking and customer connection during the event.
Read the full article here: Award recognizes companies with leading customer advocacy programs