How to Overcome 4 Blockers to Digital Manufacturing
Register by filling out the form below.
Join our webinar to discover:
- New research in manufacturing operations.
- How to overcome 4 obstacles to digital maturity.
- Customers’ success stories and case studies.
- A pathway to operational excellence.
About This Event
The cost of inefficient, paper-based production records affects your entire organisation. Although there are effective digital manufacturing solutions available, companies have been slow to adopt, deploy, and integrate these systems into their operations.
Any digital transformation requires a thoughtful approach, but the benefits far outweigh short-term pains or perceived obstacles. Improving your digital manufacturing maturity results in a streamlined, simpler manufacturing operation without all the issues, errors, inefficient processes, and siloed data storage inherent in manual, paper-based processes.
Join our webinar to discover:
- New research in manufacturing operations.
- How to overcome 4 obstacles to digital maturity.
- Customers’ success stories and case studies.
- A pathway to operational excellence.
Meet Our Presenters
Marty Smyth
SVP of Go to Market Strategy
MasterControl
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.
In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.
Smyth is a University of Notre Dame alumnus.
Caitlin Minton-Smith
Senior Product Marketing Manager
MasterControl
Caitlin Minton-Smith has over 15 years of experience in the life sciences industry and extensive expertise in online, print, and visual media communication. In her current role as senior product marketing manager, she is responsible for creating go-to-market strategies, developing product positioning, crafting messaging, and executing strategic marketing campaigns and has been directly involved in the launch of several MasterControl products. Minton-Smith brings comprehensive product, market, and customer knowledge to deliver innovative solutions to deeply rooted problems and strives to empower cross-functional teams to maximize success.
